In 2008, Didi Caldwell decided to make an offer to buy out the financial firm she had been working for. To her shock, amazement, and horror, they accepted her offer – and that's how Global Location Strategies was born. In this episode, Didi discusses the importance of maintaining a healthy balance of optimism and delusion and working hard to mitigate risk without being paralyzed by fear. In addition, she explains her team's journey to creating a technology business – Global Location Technologies – to complement their core consulting business.